Mifex Academy

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Innovative Skills & Methodologies


Marketing, Sales, Business and Project Management capabilities are at the top of the agenda for most organisations as they strive to enhance competitive performance in hard market conditions. For this purpose, we have built a simple 3-fold process that consists of 3 alternative training options:

  • Novice: For those new to the subject, providing practical skills for effective delivery.
  • Advanced: For practitioners and managers with basic knowledge.
  • Senior Pro: For experienced individuals with high responsibility.


Any of our courses can be delivered ‘Off the shelf’ to individuals and teams, ‘Tailor-made’ to include your requirements or ‘Bespoke’ as modules that are developed collaboratively to deliver a programme that focuses specifically on your individual targets.




Mifex Training Modules


Marketing Strategy

Creation of a clear strategic framework that sharpens a proposition‘s competitive advantage based on suitable stakeholder value drivers with subsequent implementation of the strategy by utilising best in class processes and tool sets to achieve the defined strategic goals via efficient tactical initiatives.


Value Proposition Development

Turn features into tangible customer benefits that articulate compelling Value Propositions tailored towards specific offerings and target group needs to ultimately improve competitiveness, sales, revenues, profits and customer retention.

Stakeholder Management

Increase customer value through relationship marketing underpinned by a specifically developed marketing philosophy that boosts your future career development by outperforming your objectives through more effective key stakeholder relationships.


Lead & Proposal Strategy

Win more business, win more often and increase the value of each win by applying a systematic methodology that is proven to increase win rates and deal sizes that can be tailored to your organisation. Learn the secrets of a great proposal and master the steps of a tried, tested and proven customer and competition-focused process.


Project Management

Recognise and execute the steps required for a success-ful project by determining the expectations & ultimate results of the project. Analyse the project influencing factors and master the project life cycle from its definition to the ultimate successful project closeout.


Video Strategy & Video Marketing

Create a solid and profitable Video Marketing strategy, in a professional Studio environment. Learn to master the success factors from discovery survey and stakeholder buy-in to script writing, story boarding and production followed by a video analysis of your achievements.


AI Solutions

Gain a deep understanding of AI technologies and their applications in media, marketing, and sales. Enable data-driven decisions and progress innovation during a trans-formative journey whilst elevating careers and reshaping your future business performance by establishing a pivotal role for AI empowered processes.

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TRAININGS & WORKSHOPS

Young woman is watching a online course

Mifex Academy provides Vocational Trainings, Certification Programmes, Short courses and Workshops based on real-life case studies, holistically designed to improve individual and team skill sets and performance, enabling you to better manage and implement product development, marketing and sales projects to ultimately achieve better results faster.

TRAININGS & WORKSHOPS INCLUDE

  • Marketing Strategy
  • Value Proposition Development
  • Video Marketing
  • Lead & Proposal Strategy
  • Project Management
  • Stakeholder Management
  • Key Account Management
  • AI Training & Workshops

YOUR TEAM OF TRAINERS

Equipped with over 20 years industry & consulting experience gained with global leaders in more than 2.000 projects, workshops and trainings, our trainers master all aspects of strategy, innovation, launch, relaunch, turn-around, Post Merger Integration, market- ing, sales and implementation in domestic and international markets for verticals, industries, SMEs & Corporates.


Best Practices, innovative methodologies, sound didactics as well as ready to implement tool kits and processes, which can be applied immediately in an organisation, ensure tangible and sustainable results.


The pedigree of companies such as Amdocs, A.T. Kearney, Accenture, Bin Butti International, Deutsche Bank Consulting, EMC2 Group, European Development Group, Siemens, Software AG, Unisys, Wincor-Nixdorf, to name just a few, offers an additional benefit our experts bring on board to ensure the quality of our programs and the subsequent individual results.

YOUR TOP 10 BENEFITS

  1. Benefit from seasoned specialists with vast experience gained with international market leaders
  2. Identify your goals and highlight the key requirements for you, your team and management
  3. Enjoy practical programmes that will build confidence and competence with innovative techniques and methodologies
  4. Learn from case studies, industry best practices and examples that solve real issues
  5. Leverage expertise and competence in the critical areas of product development, sales, marketing and project management
  6. Avail of practical ready to use tool kits that can be adapted to individual day-to-day needs
  7. Select the channels that suit you best (Webinar, Webcasts, on site, in-house or at our Offices)
  8. Review your progress with audio and video assessment facilities
  9. Access our 24/7 training portal with course notes, presentations, simulators & videos and ad hoc support from our Training Consultants
  10. Gain uncomprised value for money even on tight budgets
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Portfolio

Innovative Skills & Methodologies

Clever organisations know they need to create a vision and a workforce that is better tomorrow than today. We believe that getting the very best from people is critical for your personal career and the growth of your organisation. In our view, Training & Development should help to build on your strengths, skills and confidence so that you are the best you can be in an environment that is tougher than ever before.

Better Results Faster

Marketing, Sales, Business and Project Management capabilities are at the top of the agenda for most organisations as they strive to enhance competitive performance in hard market conditions. Let us help you develop your and your team’s ability to outperform given targets. For this purpose, we have built a simple 3-fold process that consists of 3 alternative training options with 3 consecutive levels for individuals and teams in English, German or multiple languages.


Any of our courses can be delivered

  1. ‘Off the shelf’ to individuals and teams
  2. ‘Tailor-made’ to address your requirements
  3. ‘Bespoke’ as modules that are based on close interaction with you to design and deliver a programme that focuses on your specific targets.

Practical Tools & Solutions

Three Steps to Success

The 3 consecutive levels reflect the amount of experience and training required:


1. Introductory Level - provides an overview for people who are new to/or with limited knowledge of the subject matter, teaching practical skills that enable effective delivery in the remit in question.


2. Advanced Level - aimed at practitioners and managers with basic knowledge of the topic and equipped with operational experiences who wish to deepen their knowledge and skills.


3. Senior Pro Level - designed for those with high levels of responsibility, experience or knowledge.


Delivered by experts from the industry offering a unique opportunity to concentrate on the practical challenges and solutions invoked by such subject area.

Mifex Classic Trainings

Marketing Strategy

Creation of a clear strategic framework that sharpens a proposition‘s competitive advantage based on suitable stakeholder value drivers with subsequent implementation of the strategy by utilising best in class processes and tool sets to achieve the defined strategic goals via efficient tactical initiatives.

Value Proposition Development

Turn features into tangible customer benefits

that articulate compelling Value Propositions tailored towards specific offerings and target group needs to ultimately improve competitiveness, sales, revenues, profits and customer retention.

Video Strategy & Video Marketing

Create a solid and profitable Video Marketing strategy, in a professional and dedicated Studio environment. Learn to master the success factors from discovery survey and stakeholder buy-in to script writing, story boarding and production followed by a video analysis of your achievements.

Sustainable & Tangible Results

Lead & Proposal Strategy

Win more business, win more often and increase the value of each win by applying a systematic methodology that is proven to increase win rates and deal sizes that can be tailored to your organisation. Learn the secrets of a great proposal and master the steps of a tried, tested and proven customer and competition-focused process.

Project Management

Recognise and execute the steps required for a successful project by determining the expectations and ultimate results of the project. Analyse the project influencing factors and master the project life cycle from its definition to the ultimate and successful project closeout.

Stakeholder Management

Increase customer value through relationship marketing underpinned by a specifically developed marketing philosophy that boosts your future career development by outperforming your objectives through more effective key stakeholder relationships.

Key Account Management

Unlock Key Customer Potential. Differentiate Sales from Key Account Management. Evolve to Integrated Partners.

  1. Master Key Account Basics, select wisely, invest strategically.
  2. Develop Key Accounts, dynamic growth strategies for success.
  3. Craft Irresistible Value Propositions, seize opportunities, fuel demand.

Digital Marketing 360

Master digital transformation. Assess marketing, learn from leaders, design tailored strategies. Gain AI expertise. Identify threats, stay tech-savvy. Elevate your digital game.

AI Bootcamp

AI Prompt Engineering

AI Video Development

AI App Development

AI based Marketing

TRAININGS & WORKSHOPS

Climbing the career ladder at your personal pace


THE POWER OF TRAINING

Marketing, Sales, Business and Project Management capabilities are at the top of the agenda for most organisations as they strive to enhance competitive performance in hard market conditions. Let us help you develop your and your team's ability to outperform given targets. For this purpose, we have built a simple 3-fold process that consists of 3 alternative training options with 3 consecutive levels for individuals and teams in English, German or multiple languages.

Clever organisations know they need to create a vision & a workforce that is better tomorrow than today.

Mifex Academy provides short courses and workshops on Marketing Strategy, Value Proposition Development, Stakeholder Management, Lead & Proposal Strategy and Project Management as well as Video Strategy & Video Marketing , holistically designed to improve individual and team skill sets and performance . All courses can be designed and delivered in close interaction with your specific requirement to focus on specific targets and reflecting individual levels of experience and training.

TRAINING MODULE STRUCTURE

  1. 'Off the shelf' to individuals and teams
  2. 'Tailor-made' to address your requirements
  3. 'Bespoke ' as modules that are based on close interaction with you to design and deliver a programme that focuses on your specific targets .

3 consecutive levels

reflect the amount of experience

& training required:

  1. 'Introductory Level' - provides an overview for people who are new to/or with limited knowledge of the subject matter, teaching practical skills that enable effective delivery in the remit in question.
  2. 'Advanced Level' - aimed at practitioners and managers with basic knowledge of the topic and equipped with operational experiences who wish to deepen their knowledge and skills.
  3. 'Senior Pro Level' - designed for those with high levels of responsibility, experience or knowledge. Delivered by experts from the industry offering a unique opportunity to concentrate on the practical challenges and solutions invoked by such subject area .

EXPERT POOL OF TRAINERS

Equipped with over 20 years industry & consulting experience gained with global leaders in more than 2.000 projects, workshops and trainings , our trainers master all aspects of strategy, innovation, launch, relaunch, turn-around, Post Merger Integration, marketing, sales and implementation in domestic and international markets for verticals, industries, SMEs & Corporates.


Best Practices , innovative methodologies , sound didactics as well as ready to implement tool kits and processes, which can be applied immediately in an organisation, ensure tangible and sustainable results.







The pedigree of companies such as Amdocs, A.T. Kearney, Accenture, Bin Butti International, Deutsche Bank Consulting, EMC2 Group, European Development Group, Siemens, Software AG, Unisys, Wincor-Nixdorf, to name just a few, offers an additional benefit our experts bring on board to ensure the quality of our programmes and the subsequent individual results .

Subject Matter Expertise with hands-on experience delivering better results faster

YOUR TOP 10 ADVANTAGES

  1. Benefit from seasoned specialists with vast experience gained with international market leaders
  2. Identify your goals and highlight the key requirements for you , your team and management
  3. Enjoy practical programmes that will build confidence and competence with innovative techniques and methodologies
  4. Learn from case studies , industry best practices and examples that solve real issues
  5. Leverage expertise and competence in the critical areas of product development , sales, marketing and project management
  6. Avail of practical ready to use tool kits that can be adapted to individual day-to day needs
  7. Select the channels that suit you best (Webinar, Webcasts , in-house or at Mifex)
  8. Review your progress with audio and video assessment facilities
  9. Access our 24/7 training portal with course notes , presentations , simulators & videos and ad hoc support from our Training Consultants
  10. Gain uncompromised value for money even on tight budgets

Digital Marketing 360

Vocational Certification Programme

ENHANCING YOUR MARKETING STRATEGY WITH AI AND MACHINE LEARNING

ACHIEVING SUCCESSFUL DIGITAL TRANSFORMATION IN ORGANISATIONS

PROGRAMME MODULES

As the digital marketing industry continues to develop, keeping up with the latest trends and strategies can be a challenge. The Digital Marketing 360 Vocational Certification Programme is aimed at modern marketeers who want to stay ahead of the curve. The program covers a range of topics, including data privacy, influencer marketing, and AI. It will provide you with the tools you need to succeed in an ever-changing environment and create effective digital marketing practices that span different channels and platforms.


The programme offers various courses that must be completed in a particular order for maximum benefit. It also comes with a year of free access to Symposium, a highly interactive virtual event featuring Mifex Marketeers and industry experts discussing pressing marketing topics. While attending Symposium sessions is not required to complete the Vocational Certification Programme, it is an excellent opportunity to engage with peers and learn from experienced professionals.


Artificial intelligence (AI) is poised to play a significant role in shaping the future of marketing, with projected impacts of up to €2.6 trillion on sales and marketing alone. The Vocational Certification Programme in Enhancing Your Marketing Strategy with AI and Machine Learning offers practical, innovative approaches to applying AI and machine learning to the marketing function. The programme will help you improve the customer journey, achieve data-driven decision-making, and ultimately impact the success of your marketing initiatives.


The programme begins with an assessment of your Organisation's current marketing activities, followed by a plan to optimise them using key concepts from AI and digital marketing to formulate a digital strategy. You will then learn how to create digital marketing plans for both paid and owned media, culminating in a performance marketing plan that leverages AI and machine learning.




Digital transformation has been a focus for companies for over a decade, but how can it be achieved? Our course will guide you through this complex journey. You will assess your Organisation's current marketing activities and explore successful strategies used by leading marketeers. You will use this information to design specific strategies to enhance your Organisation's digital transformation both in terms of data and personnel.


You will also gain a solid understanding of artificial intelligence and machine learning from a marketing perspective and use these skills to optimise your marketing activities. Additionally, you will identify potential threats to your digitisation efforts and develop a plan to mitigate them while staying up-to-date with rapidly changing technologies

  • Understanding the Digital Marketing Landscape and the Customer Funnel


  • Assessing Opportunities in Paid Digital Media


  • Assessing Opportunities in Owned Digital Media


  • Implementing an Integrated Digital Marketing Plan


  • Marketing Automation & AI


  • Social Media Strategy


  • Social Media Marketing Across the Purchase Funnel


  • Creating Effective Content Marketing


  • Building the Brand Through Influencer Marketing


  • Social Listening & Community Management


  • Measuring Social Media Marketing Success


  • Measuring Customer Preferences


  • Analysing Segmentation and Targeting


  • Using Data for Positioning Brands


  • Predicting & Managing Customers' Lifetime Value


  • Market Response Modeling


  • Optimising Digital Advertising with Analytics


  • Data Privacy in Marketing


  • Growth Marketing Elective Track

Marketing Strategy

Ignite Your Marketing Career with Our 18-Month Training Course

Ready for Career Transformation?

Unleash your marketing potential and blaze a trail in your career. Our 18-month Marketing Strategy Training Course is meticulously designed to take you from novice to expert. Here's how we stand out:


  • Progressive Journey: Navigate an immersive 3-tier program that takes you from foundational principles to senior pro strategies.


  • Real-World Insights: Immerse yourself in real-world case studies, industry best practices, and guidance from seasoned experts.


  • Confidence and Competence: Our practical approach cultivates both confidence and competence, ensuring you're ready to tackle real-world challenges.


  • Resource-Rich Environment: Access a goldmine of resources, from comprehensive course notes to interactive simulators and enriching videos.


  • Endorsed by Industry Leaders: Our curriculum bears the endorsement of global leaders, giving you a competitive edge in the market.


  • Diverse Learning Paths: Choose your learning path with a range of training channels, tailored to your preferences and schedule.
  • Value Beyond Expectations: Elevate your career without breaking the bank. Our program offers unparalleled value for every budget.


Enrol in our Yellow-Belt Course to dive into our 3-Tier Marketing Strategy Training Course Programme and harness the strategic power of marketing. Propel your career to unprecedented heights, contribute significantly to your organisation, and embrace unparalleled growth opportunities in the dynamic world of marketing. Join us on this trailblazing journey to marketing excellence.


OUR Three Modules at a glance


Yellow Belt:

Course Duration: 6 months


Foundations of a Marketing Strategy

  • Introduction to the course and the field of marketing
  • Understanding customers, marketing research, client segmentation, target customer groups
  • Product lifecycle, branding, packaging
  • Factors shaping pricing, demand curve, break-even calculations
  • Distribution channels, e-commerce
  • Importance of promotion, effective campaigns, social media
  • Applying the 4Ps in a dynamic environment
  • Working with budgets, KPI monitoring, setting goals, Customer Lifetime Value


Value Proposition for Participants:

  • Benefit from seasoned specialists with over 20 years of experience gained with global market leaders.
  • Understand the role of marketing and the essential processes that drive business decisions.
  • Master customer segmentation techniques to refine targeting strategies.
  • Craft compelling marketing plans, harnessing the power of the 4Ps.
  • Learn to strategically position products, set optimal prices, and choose distribution channels.
  • Dive into effective promotion strategies and harness the dynamic marketing landscape.
  • Acquire skills to monitor key performance indicators and set both short and long-term marketing goals.
  • Access a 24/7 training portal with comprehensive resources and support.


Green Belt:

Course Duration: 6 months


Advanced Marketing Strategy

  • Aligning marketing with overall business goals
  • Leadership skills, managing teams, decision-making
  • Advanced concepts in marketing strategy formulation
  • Crafting comprehensive marketing plans
  • Advanced research methodologies, data collection techniques
  • In-depth exploration of primary data collection methods
  • Advanced techniques for client segmentation
  • Niche targeting strategies
  • In-depth exploration of product, price, place, and promotion


Value Proposition for Participants:

  • Deepen your knowledge of strategic product positioning, pricing optimisation, and channel management.
  • Create integrated promotional campaigns that bridge online and offline worlds.
  • Become a brand management expert, ensuring consistency and equity.
  • Master digital marketing and analytics for data-driven decision-making.
  • Benefit from practical case studies & examples that solve real-world challenges.
  • Access ready-to-use toolkits adaptable to your daily needs.
  • Enjoy the flexibility to choose from various training channels, including webinars and in-house sessions.


Black Belt:

Course Duration: 6 months


Mastery of Marketing Strategy

  • Long-term objectives, resource allocation, risk assessment
  • Expanding into international markets, cultural considerations
  • Ethics, sustainability, brand reputation
  • Applying concepts in real-world scenarios, comprehensive strategy implementation


Value Proposition for Participants:

  • Deepen your knowledge of strategic product positioning, pricing optimisation, & channel management.
  • Create integrated promotional campaigns that bridge online and offline worlds.
  • Become a brand management expert, ensuring consistency and equity.
  • Master digital marketing and analytics for data-driven decision-making.
  • Benefit from practical case studies and examples that solve real-world challenges.
  • Access ready-to-use toolkits adaptable to your daily needs.
  • Enjoy the flexibility to choose from various training channels, including webinars and in-house sessions.

Value Proposition Development

Elevate Your Career with our 18-Month Value Proposition Training

Unleash Potential. Craft Success. Master Sales.


Transformative Journey:

Novice to Expert


Discover the art of value proposition creation across three tiers – Yellow Belt, Green Belt, and Black Belt. From customer-centric messaging to expert consultancy, become a true communication virtuoso.


Black Belt Mastery:

Lead, Shape, Excel


Reach the zenith with our Black Belt tier. Lead workshops, shape strategies, and guide through challenges. Become a sought-after consultant and authority in value proposition.


Join the Journey:

Redefine Your Future


Elevate your career, amplify skills, and unlock endless possibilities. Join our Value Proposition Training Course now. From novice to expert, the path to success starts here.


Certificate of Completion:

For each tier, demonstrating mastery

Yellow Belt - Novice Level


Module 1:

Introduction to Customer-Centric Value Propositions

  • Understanding the significance of customer-focused value propositions
  • Overcoming the trap of product-centric messaging
  • Importance of customer engagement throughout the sales process
  • Introduction to the course and its objectives


Module 2:

Customer Understanding and Value Definition

  • The importance of listening to customers
  • The concept of a value proposition
  • Exploring the customer's job, pains, and gains
  • Introduction to the Value Proposition Designer Tool


Module 3:

Mastering Value Proposition Tools

  • Overview of the Mifex Value Proposition Designer Tool
  • Defining the customer and their needs using the tool
  • Analysing values compared to competitors
  • Introducing the Mifex Value Proposition Builder
  • Crafting a Value Promise Story
  • Practical project using Mifex Tools

Green Belt - Advanced Level


Module 4:

Advanced Value Proposition Crafting

  • The psychology behind value proposition strategy
  • Techniques for tailoring value propositions to buyer personas
  • Incorporating emotional triggers and resonating with desires
  • Case studies and role-playing exercises for advanced practice


Module 5:

Elevator Pitch Mastery

  • Deepening understanding of elevator pitch structure
  • Crafting elevator pitches that align with value propositions
  • Practice sessions to refine elevator pitch delivery
  • Tailoring pitches for different scenarios


Module 6:

Tailoring Value Propositions for Client Meetings

  • Connecting value propositions to client needs and objectives
  • Persuasive communication during in-person interactions
  • Real-world examples and case studies for application
  • Role-playing and simulations to enhance client meeting skills

Black Belt - Senior Pro Level


Module 7:

Leading Value Proposition Development

  • Becoming a thought leader in value proposition creation
  • Leading workshops and consultations within organizations
  • Analyzing complex challenges and offering solutions
  • Networking with peers and experts for knowledge sharing


Module 8:

Value Propositions for High-Responsibility Roles

  • Crafting value propositions for senior management and executives
  • Addressing strategic business objectives in messaging
  • Utilizing industry trends for high-level value proposition customization
  • Leading advanced workshops on value proposition creation
  • Collaborative solutions for intricate value proposition challenges
  • Comprehensive value proposition project as course culmination


Module 9:

Summary and Real-world Application

  • Recap of all modules from introductory to expert levels
  • Incorporating value proposition skills in real-world scenarios
  • Final project showcasing value proposition expertise


Stakeholder & Key Account Management

Maximizing the potential of

Key Customers

There is a substantial difference between the role of a sales person & a key Account Manager. Key Account Management evolves through various stages, the final stage ultimately representing a trusted integrated Partner.


1. Yellow Belt:

Key Account Management Basics

This workshop-based training covers the essential knowledge needed to identify the characteristics of a Key Account & how to then select the right accounts to be managed as Key Accounts & to invest resources.


2. Green Belt:

Key Account Development

Account Managers will be equipped with the skills & tools necessary to create and

implement detailed dynamic growth account strategies & plans, underpinning the success of Key Accounts & Strategic Account Management.


3. Black Belt :

Compelling Value Propositioning for Key Accounts

Specifically designed to enable participants to turn offerings into compelling value propositions in order to capitalise on sales & marketing opportunities & to grow demand for products, services, pipeline, revenues & profits.

STYLE AND FORMAT OF DELIVERY

The Courses are designed around Key Account Management Strategies and the Key Account Growth Planning system, delivered as 'Workshop', 'Hybrid Learning' or 'Coaching' either 'on site ' or at the Mifex Academy.

'Workshops'

  1. Joint and interactive hands-on plenary sessions
  2. Moderation und Training by Subject Matter experts from the industry
  3. Group exercises in which the participants apply and practice working techniques and methods section by section

'Hybrid Learning'

  1. A combination of training and independent learning
  2. Training with joint and interactive plenary sessions
  3. Independent learning based on case studies
  4. On-line-tutorial assistance by a Trainer during the independent learning phase
  5. Discussion of the results achieved compared with model solutions

TARGET AUDIENCE

Yellow Belt:

Key Account Management Basics

  1. People responsible for managing face to face relationships with customers that have a significant impact on achieving the organisation's business objectives.
  2. At least three years sales experience , six month of which should ideally been in an account management role
  3. Managers and Directors intending to implement a Key Account strategy within their organisation

Green Belt:

Key Account Development

  1. New and experienced Key Account Managers who want to evolve a proactive structured approach to maximising business from their major customers
  2. Sales Managers and Directors who wish to evolve their team's approach to effective Key Account development

Black Belt:

Compelling Value Propositioning for Key Accounts

Practitioners or managers involved in

  1. Research, development and delivery of customer value propositions
  2. Defining and developing offerings to a market/ segment/audience /customer
  3. Working as part of a dedicated or virtual team responsible for planning, business case development or implementation

YOUR TOP 10 ADVANTAGES

  1. Benefit from seasoned specialists with vast experience gained with international market leaders
  2. Identify your goals and highlight the key requirements for you , your team and management
  3. Enjoy practical programmes that will build confidence and competence with innovative techniques and methodologies
  4. Learn from case studies , industry best practices and examples that solve real issues
  5. Leverage expertise and competence in the critical areas of product development , sales, marketing and project management
  6. Avail of practical ready to use tool kits that can be adapted to individual day-to day needs
  7. Select the channels that suit you best (Webinar, Webcasts , in-house or at Mifex)
  8. Review your progress with audio and video assessment facilities
  9. Access our 24/7 training portal with course notes , presentations , simulators & videos and ad hoc support from our Training Consultants
  10. Gain uncompromised value for money even on tight budgets