Innovative Skills & Methodologies
Marketing, Sales, Business and Project Management capabilities are at the top of the agenda for most organisations as they strive to enhance competitive performance in hard market conditions. For this purpose, we have built a simple 3-fold process that consists of 3 alternative training options:
- Novice: For those new to the subject, providing practical skills for effective delivery.
- Advanced: For practitioners and managers with basic knowledge.
- Senior Pro: For experienced individuals with high responsibility.
Any of our courses can be delivered ‘Off the shelf’ to individuals and teams, ‘Tailor-made’ to include your requirements or ‘Bespoke’ as modules that are developed collaboratively to deliver a programme that focuses specifically on your individual targets.
Mifex Training Modules
Marketing Strategy
Creation of a clear strategic framework that sharpens a proposition‘s competitive advantage based on suitable stakeholder value drivers with subsequent implementation of the strategy by utilising best in class processes and tool sets to achieve the defined strategic goals via efficient tactical initiatives.
Value Proposition Development
Turn features into tangible customer benefits that articulate compelling Value Propositions tailored towards specific offerings and target group needs to ultimately improve competitiveness, sales, revenues, profits and customer retention.
Stakeholder Management
Increase customer value through relationship marketing underpinned by a specifically developed marketing philosophy that boosts your future career development by outperforming your objectives through more effective key stakeholder relationships.
Lead & Proposal Strategy
Win more business, win more often and increase the value of each win by applying a systematic methodology that is proven to increase win rates and deal sizes that can be tailored to your organisation. Learn the secrets of a great proposal and master the steps of a tried, tested and proven customer and competition-focused process.
Project Management
Recognise and execute the steps required for a success-ful project by determining the expectations & ultimate results of the project. Analyse the project influencing factors and master the project life cycle from its definition to the ultimate successful project closeout.
Video Strategy & Video Marketing
Create a solid and profitable Video Marketing strategy, in a professional Studio environment. Learn to master the success factors from discovery survey and stakeholder buy-in to script writing, story boarding and production followed by a video analysis of your achievements.
AI Solutions
Gain a deep understanding of AI technologies and their applications in media, marketing, and sales. Enable data-driven decisions and progress innovation during a trans-formative journey whilst elevating careers and reshaping your future business performance by establishing a pivotal role for AI empowered processes.
TRAININGS & WORKSHOPS
Mifex Academy provides Vocational Trainings, Certification Programmes, Short courses and Workshops based on real-life case studies, holistically designed to improve individual and team skill sets and performance, enabling you to better manage and implement product development, marketing and sales projects to ultimately achieve better results faster.
YOUR TOP 10 BENEFITS
- Benefit from seasoned specialists with vast experience gained with international market leaders
- Identify your goals and highlight the key requirements for you, your team and management
- Enjoy practical programmes that will build confidence and competence with innovative techniques and methodologies
- Learn from case studies, industry best practices and examples that solve real issues
- Leverage expertise and competence in the critical areas of product development, sales, marketing and project management
- Avail of practical ready to use tool kits that can be adapted to individual day-to-day needs
- Select the channels that suit you best (Webinar, Webcasts, on site, in-house or at our Offices)
- Review your progress with audio and video assessment facilities
- Access our 24/7 training portal with course notes, presentations, simulators & videos and ad hoc support from our Training Consultants
- Gain uncomprised value for money even on tight budgets
Portfolio
Innovative Skills & Methodologies
Clever organisations know they need to create a vision and a workforce that is better tomorrow than today. We believe that getting the very best from people is critical for your personal career and the growth of your organisation. In our view, Training & Development should help to build on your strengths, skills and confidence so that you are the best you can be in an environment that is tougher than ever before.
Better Results Faster
Marketing, Sales, Business and Project Management capabilities are at the top of the agenda for most organisations as they strive to enhance competitive performance in hard market conditions. Let us help you develop your and your team’s ability to outperform given targets. For this purpose, we have built a simple 3-fold process that consists of 3 alternative training options with 3 consecutive levels for individuals and teams in English, German or multiple languages.
Any of our courses can be delivered
- ‘Off the shelf’ to individuals and teams
- ‘Tailor-made’ to address your requirements
- ‘Bespoke’ as modules that are based on close interaction with you to design and deliver a programme that focuses on your specific targets.
Practical Tools & Solutions
Three Steps to Success
The 3 consecutive levels reflect the amount of experience and training required:
1. Introductory Level - provides an overview for people who are new to/or with limited knowledge of the subject matter, teaching practical skills that enable effective delivery in the remit in question.
2. Advanced Level - aimed at practitioners and managers with basic knowledge of the topic and equipped with operational experiences who wish to deepen their knowledge and skills.
3. Senior Pro Level - designed for those with high levels of responsibility, experience or knowledge.
Delivered by experts from the industry offering a unique opportunity to concentrate on the practical challenges and solutions invoked by such subject area.
Mifex Classic Trainings
Marketing Strategy
Creation of a clear strategic framework that sharpens a proposition‘s competitive advantage based on suitable stakeholder value drivers with subsequent implementation of the strategy by utilising best in class processes and tool sets to achieve the defined strategic goals via efficient tactical initiatives.
Value Proposition Development
Turn features into tangible customer benefits
that articulate compelling Value Propositions tailored towards specific offerings and target group needs to ultimately improve competitiveness, sales, revenues, profits and customer retention.
Video Strategy & Video Marketing
Create a solid and profitable Video Marketing strategy, in a professional and dedicated Studio environment. Learn to master the success factors from discovery survey and stakeholder buy-in to script writing, story boarding and production followed by a video analysis of your achievements.
Sustainable & Tangible Results
Lead & Proposal Strategy
Win more business, win more often and increase the value of each win by applying a systematic methodology that is proven to increase win rates and deal sizes that can be tailored to your organisation. Learn the secrets of a great proposal and master the steps of a tried, tested and proven customer and competition-focused process.
Project Management
Recognise and execute the steps required for a successful project by determining the expectations and ultimate results of the project. Analyse the project influencing factors and master the project life cycle from its definition to the ultimate and successful project closeout.
Stakeholder Management
Increase customer value through relationship marketing underpinned by a specifically developed marketing philosophy that boosts your future career development by outperforming your objectives through more effective key stakeholder relationships.
Key Account Management
Unlock Key Customer Potential. Differentiate Sales from Key Account Management. Evolve to Integrated Partners.
- Master Key Account Basics, select wisely, invest strategically.
- Develop Key Accounts, dynamic growth strategies for success.
- Craft Irresistible Value Propositions, seize opportunities, fuel demand.
Digital Marketing 360
Master digital transformation. Assess marketing, learn from leaders, design tailored strategies. Gain AI expertise. Identify threats, stay tech-savvy. Elevate your digital game.
AI Bootcamp
AI Prompt Engineering
AI Video Development
AI App Development
AI based Marketing
TRAININGS & WORKSHOPS
Climbing the career ladder at your personal pace
THE POWER OF TRAINING
Marketing, Sales, Business and Project Management capabilities are at the top of the agenda for most organisations as they strive to enhance competitive performance in hard market conditions. Let us help you develop your and your team's ability to outperform given targets. For this purpose, we have built a simple 3-fold process that consists of 3 alternative training options with 3 consecutive levels for individuals and teams in English, German or multiple languages.
Clever organisations know they need to create a vision & a workforce that is better tomorrow than today.
Mifex Academy provides short courses and workshops on Marketing Strategy, Value Proposition Development, Stakeholder Management, Lead & Proposal Strategy and Project Management as well as Video Strategy & Video Marketing , holistically designed to improve individual and team skill sets and performance . All courses can be designed and delivered in close interaction with your specific requirement to focus on specific targets and reflecting individual levels of experience and training.
TRAINING MODULE STRUCTURE
- 'Off the shelf' to individuals and teams
- 'Tailor-made' to address your requirements
- 'Bespoke ' as modules that are based on close interaction with you to design and deliver a programme that focuses on your specific targets .
3 consecutive levels
reflect the amount of experience
& training required:
- 'Introductory Level' - provides an overview for people who are new to/or with limited knowledge of the subject matter, teaching practical skills that enable effective delivery in the remit in question.
- 'Advanced Level' - aimed at practitioners and managers with basic knowledge of the topic and equipped with operational experiences who wish to deepen their knowledge and skills.
- 'Senior Pro Level' - designed for those with high levels of responsibility, experience or knowledge. Delivered by experts from the industry offering a unique opportunity to concentrate on the practical challenges and solutions invoked by such subject area .
EXPERT POOL OF TRAINERS
Equipped with over 20 years industry & consulting experience gained with global leaders in more than 2.000 projects, workshops and trainings , our trainers master all aspects of strategy, innovation, launch, relaunch, turn-around, Post Merger Integration, marketing, sales and implementation in domestic and international markets for verticals, industries, SMEs & Corporates.
Best Practices , innovative methodologies , sound didactics as well as ready to implement tool kits and processes, which can be applied immediately in an organisation, ensure tangible and sustainable results.
The pedigree of companies such as Amdocs, A.T. Kearney, Accenture, Bin Butti International, Deutsche Bank Consulting, EMC2 Group, European Development Group, Siemens, Software AG, Unisys, Wincor-Nixdorf, to name just a few, offers an additional benefit our experts bring on board to ensure the quality of our programmes and the subsequent individual results .
Subject Matter Expertise with hands-on experience delivering better results faster
YOUR TOP 10 ADVANTAGES
- Benefit from seasoned specialists with vast experience gained with international market leaders
- Identify your goals and highlight the key requirements for you , your team and management
- Enjoy practical programmes that will build confidence and competence with innovative techniques and methodologies
- Learn from case studies , industry best practices and examples that solve real issues
- Leverage expertise and competence in the critical areas of product development , sales, marketing and project management
- Avail of practical ready to use tool kits that can be adapted to individual day-to day needs
- Select the channels that suit you best (Webinar, Webcasts , in-house or at Mifex)
- Review your progress with audio and video assessment facilities
- Access our 24/7 training portal with course notes , presentations , simulators & videos and ad hoc support from our Training Consultants
- Gain uncompromised value for money even on tight budgets
Certified AI & Digital Marketing Manager
Vocational Certification Programme
As the digital marketing industry continues to develop, keeping up with the latest trends and strategies can be a challenge. The Digital Marketing 360 Vocational Certification Programme is aimed at modern marketeers who want to stay ahead of the curve. The program covers a range of topics, including data privacy, influencer marketing, and AI. It will provide you with the tools you need to succeed in an ever-changing environment and create effective digital marketing practices that span different channels and platforms.
The programme offers various courses that must be completed in a particular order for maximum benefit. It also comes with a year of free access to Symposium, a highly interactive virtual event featuring Mifex Marketeers and industry experts discussing pressing marketing topics. While attending Symposium sessions is not required to complete the Vocational Certification Programme, it is an excellent opportunity to engage with peers and learn from experienced professionals.
ENHANCING YOUR MARKETING STRATEGY WITH AI AND MACHINE LEARNING
Artificial intelligence (AI) is poised to play a significant role in shaping the future of marketing, with projected impacts of up to €2.6 trillion on sales and marketing alone. The Vocational Certification Programme in Enhancing Your Marketing Strategy with AI and Machine Learning offers practical, innovative approaches to applying AI and machine learning to the marketing function. The programme will help you improve the customer journey, achieve data-driven decision-making, and ultimately impact the success of your marketing initiatives.
The programme begins with an assessment of your Organisation's current marketing activities, followed by a plan to optimise them using key concepts from AI and digital marketing to formulate a digital strategy. You will then learn how to create digital marketing plans for both paid and owned media, culminating in a performance marketing plan that leverages AI and machine learning.
ACHIEVING SUCCESSFUL DIGITAL TRANSFORMATION IN ORGANISATIONS
Digital transformation has been a focus for companies for over a decade, but how can it be achieved? Our course will guide you through this complex journey. You will assess your Organisation's current marketing activities and explore successful strategies used by leading marketeers. You will use this information to design specific strategies to enhance your Organisation's digital transformation both in terms of data and personnel.
You will also gain a solid understanding of artificial intelligence and machine learning from a marketing perspective and use these skills to optimise your marketing activities. Additionally, you will identify potential threats to your digitisation efforts and develop a plan to mitigate them while staying up-to-date with rapidly changing technologies
PROGRAMME MODULES
- Understanding the Digital Marketing Landscape and the Customer Funnel
- Assessing Opportunities in Paid Digital Media
- Assessing Opportunities in Owned Digital Media
- Implementing an Integrated Digital Marketing Plan
- Marketing Automation & AI
- Social Media Strategy
- Social Media Marketing Across the Purchase Funnel
- Creating Effective Content Marketing
- Building the Brand Through Influencer Marketing
- Social Listening & Community Management
- Measuring Social Media Marketing Success
- Measuring Customer Preferences
- Analysing Segmentation and Targeting
- Using Data for Positioning Brands
- Predicting & Managing Customers' Lifetime Value
- Market Response Modeling
- Optimising Digital Advertising with Analytics
- Data Privacy in Marketing
- Growth Marketing Elective Track
"ISO Certified AI & Digital Marketing Manager"
a vocational re-training course based on a comprehensive curriculum that covers both foundational and advanced topics in AI and Digital Marketing.
Course Overview
This course aims to equip learners with the expertise required to excel in the fields of AI and digital marketing. It blends theoretical knowledge with practical skills, preparing learners for real-world applications and job readiness in these dynamic sectors.
Target Audience
- Professionals seeking to pivot to AI and digital marketing roles
- Graduates aiming for a career in AI development or digital marketing
- Individuals interested in enhancing their knowledge and skills in AI applications within marketing
Course Durations & Fees:
- 12-months full time: £750 pcm
- 36-months part time: £250 pcm
- Software Licenses: £250 pcm
Course Design
This course design follows the Mifex Academy's principles, ensuring an innovative, quality-driven, and learner-focused educational experience and is segmented into core modules, advanced modules, and practical training exercises to ensure a holistic learning experience.
Learning Format:
A mix of online lectures, hands-on projects, weekly training exercises, and live Q&A sessions.
Instructional Design Elements
- Video Quality: 1080p HD
- Audio: Professional-quality audio
- Accessibility: Subtitles and disability accommodations
- Production Timeline: Detailed timeline for content creation and review
Evaluation and Feedback
Continuous feedback mechanisms ensure
the refinement of the course content and delivery based on learner inputs.
Course Structure
Introduction to AI
- AI and Digital Marketing Core Modules
- Digital Marketing Mastery
- Comprehensive digital marketing strategies
- SEO, SEM, content marketing, and social media marketing
- Analytics and performance measurement
- Development and Programming of AI Applications with MindStudio
Basics of AI development
- Building applications with MindStudio
- Development and Programming of AI GPTs and Automated AI Applications
- Understanding GPTs
- Developing automated AI applications
- AI Avatar Workshops
- Creating and implementing AI avatars for business and marketing
ChatGPT Mastery
- Deep dive into ChatGPT functionalities
- Building conversational AI models
- AI Tool Selection
- Evaluating and selecting the right AI tools for various projects
ISO Certification for AI Developers and AI Service Providers
- Understanding ISO standards
- Preparing for ISO certification
Job Hunter- Application Training
- Job search strategies
- Application and interview preparation
Advanced Modules
- Introduction to AI
- Machine Learning Algorithms
- Deep Learning and Neural Networks
- Natural Language Processing
- AI Ethics and Applications
- Prompt Engineering for ChatGPT
- Comprehensive coverage of OpenAI Tools
Training Exercise Modules
Weekly practical exercises covering:
- AI model training and evaluation
- AI-powered application development
- Digital marketing strategy design and execution
- Compliance with privacy and data protection standards
- Ethical considerations in AI
Assessment and Certification
- Module Assessments: Quizzes and assignments at the end of each module.
- Final Project: A comprehensive project that integrates AI and digital marketing skills.
- Certification Exam: A final exam to assess overall proficiency.
Marketing Strategy
Ignite Your Marketing Career with Our 18-Month Training Course
Ready for Career Transformation?
Unleash your marketing potential and blaze a trail in your career. Our 18-month Marketing Strategy Training Course is meticulously designed to take you from novice to expert. Here's how we stand out:
- Progressive Journey: Navigate an immersive 3-tier program that takes you from foundational principles to senior pro strategies.
- Real-World Insights: Immerse yourself in real-world case studies, industry best practices, and guidance from seasoned experts.
- Confidence and Competence: Our practical approach cultivates both confidence and competence, ensuring you're ready to tackle real-world challenges.
- Resource-Rich Environment: Access a goldmine of resources, from comprehensive course notes to interactive simulators and enriching videos.
- Endorsed by Industry Leaders: Our curriculum bears the endorsement of global leaders, giving you a competitive edge in the market.
- Diverse Learning Paths: Choose your learning path with a range of training channels, tailored to your preferences and schedule.
- Value Beyond Expectations: Elevate your career without breaking the bank. Our program offers unparalleled value for every budget.
Enrol in our Yellow-Belt Course to dive into our 3-Tier Marketing Strategy Training Course Programme and harness the strategic power of marketing. Propel your career to unprecedented heights, contribute significantly to your organisation, and embrace unparalleled growth opportunities in the dynamic world of marketing. Join us on this trailblazing journey to marketing excellence.
OUR Three Modules at a glance
Yellow Belt:
Course Duration: 6 months
Foundations of a Marketing Strategy
- Introduction to the course and the field of marketing
- Understanding customers, marketing research, client segmentation, target customer groups
- Product lifecycle, branding, packaging
- Factors shaping pricing, demand curve, break-even calculations
- Distribution channels, e-commerce
- Importance of promotion, effective campaigns, social media
- Applying the 4Ps in a dynamic environment
- Working with budgets, KPI monitoring, setting goals, Customer Lifetime Value
Value Proposition for Participants:
- Benefit from seasoned specialists with over 20 years of experience gained with global market leaders.
- Understand the role of marketing and the essential processes that drive business decisions.
- Master customer segmentation techniques to refine targeting strategies.
- Craft compelling marketing plans, harnessing the power of the 4Ps.
- Learn to strategically position products, set optimal prices, and choose distribution channels.
- Dive into effective promotion strategies and harness the dynamic marketing landscape.
- Acquire skills to monitor key performance indicators and set both short and long-term marketing goals.
- Access a 24/7 training portal with comprehensive resources and support.
Green Belt:
Course Duration: 6 months
Advanced Marketing Strategy
- Aligning marketing with overall business goals
- Leadership skills, managing teams, decision-making
- Advanced concepts in marketing strategy formulation
- Crafting comprehensive marketing plans
- Advanced research methodologies, data collection techniques
- In-depth exploration of primary data collection methods
- Advanced techniques for client segmentation
- Niche targeting strategies
- In-depth exploration of product, price, place, and promotion
Value Proposition for Participants:
- Deepen your knowledge of strategic product positioning, pricing optimisation, and channel management.
- Create integrated promotional campaigns that bridge online and offline worlds.
- Become a brand management expert, ensuring consistency and equity.
- Master digital marketing and analytics for data-driven decision-making.
- Benefit from practical case studies & examples that solve real-world challenges.
- Access ready-to-use toolkits adaptable to your daily needs.
- Enjoy the flexibility to choose from various training channels, including webinars and in-house sessions.
Black Belt:
Course Duration: 6 months
Mastery of Marketing Strategy
- Long-term objectives, resource allocation, risk assessment
- Expanding into international markets, cultural considerations
- Ethics, sustainability, brand reputation
- Applying concepts in real-world scenarios, comprehensive strategy implementation
Value Proposition for Participants:
- Deepen your knowledge of strategic product positioning, pricing optimisation, & channel management.
- Create integrated promotional campaigns that bridge online and offline worlds.
- Become a brand management expert, ensuring consistency and equity.
- Master digital marketing and analytics for data-driven decision-making.
- Benefit from practical case studies and examples that solve real-world challenges.
- Access ready-to-use toolkits adaptable to your daily needs.
- Enjoy the flexibility to choose from various training channels, including webinars and in-house sessions.
Value Proposition Development
Elevate Your Career with our 18-Month Value Proposition Training
Unleash Potential. Craft Success. Master Sales.
Transformative Journey:
Novice to Expert
Discover the art of value proposition creation across three tiers – Yellow Belt, Green Belt, and Black Belt. From customer-centric messaging to expert consultancy, become a true communication virtuoso.
Black Belt Mastery:
Lead, Shape, Excel
Reach the zenith with our Black Belt tier. Lead workshops, shape strategies, and guide through challenges. Become a sought-after consultant and authority in value proposition.
Join the Journey:
Redefine Your Future
Elevate your career, amplify skills, and unlock endless possibilities. Join our Value Proposition Training Course now. From novice to expert, the path to success starts here.
Certificate of Completion:
For each tier, demonstrating mastery
Yellow Belt - Novice Level
Module 1:
Introduction to Customer-Centric Value Propositions
- Understanding the significance of customer-focused value propositions
- Overcoming the trap of product-centric messaging
- Importance of customer engagement throughout the sales process
- Introduction to the course and its objectives
Module 2:
Customer Understanding and Value Definition
- The importance of listening to customers
- The concept of a value proposition
- Exploring the customer's job, pains, and gains
- Introduction to the Value Proposition Designer Tool
Module 3:
Mastering Value Proposition Tools
- Overview of the Mifex Value Proposition Designer Tool
- Defining the customer and their needs using the tool
- Analysing values compared to competitors
- Introducing the Mifex Value Proposition Builder
- Crafting a Value Promise Story
- Practical project using Mifex Tools
Green Belt - Advanced Level
Module 4:
Advanced Value Proposition Crafting
- The psychology behind value proposition strategy
- Techniques for tailoring value propositions to buyer personas
- Incorporating emotional triggers and resonating with desires
- Case studies and role-playing exercises for advanced practice
Module 5:
Elevator Pitch Mastery
- Deepening understanding of elevator pitch structure
- Crafting elevator pitches that align with value propositions
- Practice sessions to refine elevator pitch delivery
- Tailoring pitches for different scenarios
Module 6:
Tailoring Value Propositions for Client Meetings
- Connecting value propositions to client needs and objectives
- Persuasive communication during in-person interactions
- Real-world examples and case studies for application
- Role-playing and simulations to enhance client meeting skills
Black Belt - Senior Pro Level
Module 7:
Leading Value Proposition Development
- Becoming a thought leader in value proposition creation
- Leading workshops and consultations within organizations
- Analyzing complex challenges and offering solutions
- Networking with peers and experts for knowledge sharing
Module 8:
Value Propositions for High-Responsibility Roles
- Crafting value propositions for senior management and executives
- Addressing strategic business objectives in messaging
- Utilizing industry trends for high-level value proposition customization
- Leading advanced workshops on value proposition creation
- Collaborative solutions for intricate value proposition challenges
- Comprehensive value proposition project as course culmination
Module 9:
Summary and Real-world Application
- Recap of all modules from introductory to expert levels
- Incorporating value proposition skills in real-world scenarios
- Final project showcasing value proposition expertise
Stakeholder & Key Account Management
Maximizing the potential of
Key Customers
There is a substantial difference between the role of a sales person & a key Account Manager. Key Account Management evolves through various stages, the final stage ultimately representing a trusted integrated Partner.
1. Yellow Belt:
Key Account Management Basics
This workshop-based training covers the essential knowledge needed to identify the characteristics of a Key Account & how to then select the right accounts to be managed as Key Accounts & to invest resources.
2. Green Belt:
Key Account Development
Account Managers will be equipped with the skills & tools necessary to create and
implement detailed dynamic growth account strategies & plans, underpinning the success of Key Accounts & Strategic Account Management.
3. Black Belt :
Compelling Value Propositioning for Key Accounts
Specifically designed to enable participants to turn offerings into compelling value propositions in order to capitalise on sales & marketing opportunities & to grow demand for products, services, pipeline, revenues & profits.
STYLE AND FORMAT OF DELIVERY
The Courses are designed around Key Account Management Strategies and the Key Account Growth Planning system, delivered as 'Workshop', 'Hybrid Learning' or 'Coaching' either 'on site ' or at the Mifex Academy.
'Workshops'
- Joint and interactive hands-on plenary sessions
- Moderation und Training by Subject Matter experts from the industry
- Group exercises in which the participants apply and practice working techniques and methods section by section
'Hybrid Learning'
- A combination of training and independent learning
- Training with joint and interactive plenary sessions
- Independent learning based on case studies
- On-line-tutorial assistance by a Trainer during the independent learning phase
- Discussion of the results achieved compared with model solutions
TARGET AUDIENCE
Yellow Belt:
Key Account Management Basics
- People responsible for managing face to face relationships with customers that have a significant impact on achieving the organisation's business objectives.
- At least three years sales experience , six month of which should ideally been in an account management role
- Managers and Directors intending to implement a Key Account strategy within their organisation
Green Belt:
Key Account Development
- New and experienced Key Account Managers who want to evolve a proactive structured approach to maximising business from their major customers
- Sales Managers and Directors who wish to evolve their team's approach to effective Key Account development
Black Belt:
Compelling Value Propositioning for Key Accounts
Practitioners or managers involved in
- Research, development and delivery of customer value propositions
- Defining and developing offerings to a market/ segment/audience /customer
- Working as part of a dedicated or virtual team responsible for planning, business case development or implementation
YOUR TOP 10 ADVANTAGES
- Benefit from seasoned specialists with vast experience gained with international market leaders
- Identify your goals and highlight the key requirements for you , your team and management
- Enjoy practical programmes that will build confidence and competence with innovative techniques and methodologies
- Learn from case studies , industry best practices and examples that solve real issues
- Leverage expertise and competence in the critical areas of product development , sales, marketing and project management
- Avail of practical ready to use tool kits that can be adapted to individual day-to day needs
- Select the channels that suit you best (Webinar, Webcasts , in-house or at Mifex)
- Review your progress with audio and video assessment facilities
- Access our 24/7 training portal with course notes , presentations , simulators & videos and ad hoc support from our Training Consultants
- Gain uncompromised value for money even on tight budgets
